A modern apothecary brand, started by a NYC-based physiatrist, devoted to achieving better physical health and healing without surgery. This expansive project involved branding, packaging design, photography, e-commerce site, wellness content, and social media.
Branding and packaging design was developed for 2 of the proprietary product lines: WW Garden wellness products and Bee Healthy Pets. The labels were redesigned, creating a coherent look and feel across the products using solid colors to distinguish the product types.
Once the labels were printed, we organized a 3 day photo shoot for silhouette photography, and worked with a prop stylist to create lifestyle images and worked along a calendar to create imagery for marketing use throughout the seasons and holidays.
Social media templates were created for wellness memes, inspiration quotes and product features. Lifestyle photography was chosen from stock houses, and I would also do lifestyle photos that featured the product. We also made use of our professional photo shoot by shooting imagery that was relevant to the seasons as well as holidays.
Separate social media handles were created for the pet line. Templates were designed for product features and pet memes. Lifestyle photography was chosen from stock houses, and I would also photograph pets of friends.
Blog content and email newsletters were created by our team using freelance talent for wellness research and trends and product features were woven in. Templates were built in mailchimp and we grew the house list through facebook advertising.